August 4, 2024
CNLA's Plants love you initiative
Cultivating A Greener, Healthier Future For All
"Plants Love You" is a movement initiated by the Canadian Nursery Landscape Association (CNLA) aimed at increasing awareness of the positive impacts that plants have on our health, environment and communities.
The campaign highlights the profound relationship between humans and plants, emphasizing their role in creating healthier and more vibrant spaces for living, working and thriving.
Plants Love You supports national and provincial value chain members: growers, retailers and landscape service providers, as well as allied producers and organizations. Marketing materials validate — not compete with — CNLA’s national initiatives such as Communities in Bloom, the Green Cities Foundation and Count My Tree. Marketing materials also support provincial association initiatives such as Landscape Ontario’s Green for Life and British Columbia’s Plant Something programs.
CNLA members receive up to 50 per cent back on marketing activities that promote the Plants Love You campaign. Participating members will be required to report on the size of reach, circulation of promotion, and number of website/social media views. Files can be downloaded and used as is or modified to fit local campaigns. For more information about the campaign and how to get involved, please visit PlantsLoveYou.ca, or contact Nicole Xavier, member services coordinator, at nicole@cnla-acpp.ca for more information.
WHAT CAN I DO TO HELP NURTURE A CLEANER AND GREENER PLANET?
PLANTS ARE YOUR ANSWER!
Plants have long been known for their aesthetic appeal, but their benefits extend beyond mere decoration. Research indicates that incorporating plants into indoor and outdoor spaces can significantly reduce stress and anxiety. Plants are crucial in mitigating climate change by offsetting heat islands in urban areas and improving air quality.
“At its core, the campaign wants us to CNLA'S 'PLANTS LOVE YOU' INITIATIVE Cultivating A Greener, Healthier Future For All think about all the amazing things plants do for us,” said Anita Heuver, CNLA’s Vice President and Communications Committee Chair. “From purifying the air we breathe to enhancing mental well-being and fostering biodiversity, plants possess a remarkable capacity to improve the quality of life for humans in our urban spaces.”
The campaign highlights the economic, environmental and social benefits of plants. From influencing property values to shaping consumer behaviour and community development, plants play a pivotal role in our lives. By adopting the "Plants Love You" slogan, the ornamental horticulture industry aims to showcase the numerous ways in which plants contribute to our collective well-being.
Households are the principal market for plants and services, but businesses, institutions, municipalities and other government agencies also hold significant market share. Plants Love You “plants are your answer” solutions are adapted for each market.
Join the conversation and spread the love for plants using the hashtag #PlantsLoveYou.